Sunlight scarcity
As the days shorten and blue skies feel like a distant memory it can be hard to find our inner sun. Scientific research links dim lighting to decreased serotonin (AKA the happy hormone) levels, which can result in a gloomier mood.
So, when it’s gray outside how do we find it within ourselves to feel elevated and empowered? The key might just be color.
Brighten up
Color psychology explores the effects certain hues have on our feelings and emotions. Positive memories can come into play, like the yellow of the sun on a summer holiday. Likewise, vibrant shades such as bright pink or orange can have a physiological effect on our body. All of this means that integrating bright colors into our daily lives can beneficially influence how we feel.
Dress with optimism
Adding color to your look not only lifts your own spirits but also influences the mood of those around you. In darker months, wearing color symbolizes hope and confidence, it attracts attention and marks you out from the crowd. Choose hues of red to feel bold, confident, and passionate. Orange to give a feeling of energy and enthusiasm. Yellow as a symbol of brightness and optimism, and blue to promote productivity, de-stress, and add a sense of calm.
Don't just look good — feel good: Experience the power of color. Make a memorable impact by donning hues that elevate everyone's mood.