Masterclass on Sustainability & Innovation

Sustainability is no longer a choice—it’s an industry-shaping force. But what does true responsible innovation look like, and how do you recognize real progress? Discover what responsible innovation looks like in eyewear and beyond.

In this expert-led Masterclass, sustainability advocate Arizona Muse joins a panel of industry leaders, opticians, and sustainability specialists to explore the balance between premium quality and eco-conscious production.

You’ll get exclusive insights into how brands, opticians, and consumers can drive real change without compromising on quality, durability, or style.

Sustainability is reshaping the world of fashion and eyewear—but what does that really mean for you as a consumer? In this Masterclass, you’ll discover how your everyday choices impact the planet and how innovation is making premium, sustainable eyewear a reality.

Green Beyond the Label: What does sustainability really mean when it comes to buying consciously? Discover why true sustainability goes far beyond recycled materials.

Crafting a Legacy: Learn how timeless design and cutting-edge technology are creating products that last a lifetime - and why that’s the ultimate form of sustainability.

Behind the Innovation: Get an insider look at how bio-circular materials balance lightness, durability, and eco-consciousness without compromise.

Fashion Meets Purpose: Top model and climate advocate Arizona Muse shares her personal journey in sustainable fashion.

Arizona Muse – Model & Sustainability Advocate
Model and environmental advocate Arizona Muse has become a leading voice in sustainable fashion and regenerative agriculture. She works closely with brands to push for transparent, ethical production and shares why consumer choices matter more than ever.

Atissa Tadjadod – Brand Director, Silhouette
Atissa Tadjadod excels in elevating premium brands by integrating strategic development and marketing innovations, driving global trends in the luxury eyewear industry.

Stephen Wallace – Professor and expert in sustanability
Professor Stephen Wallace, renowned for transforming renewable resources into valuable chemicals, is a distinguished Professor of Chemical Biotechnology at the University of Edinburgh.

Will Amey – Silhouette optician, Cecil Amey LTD
Will Amey is the fourth generation to run the business at Cecil Amey, an independent eyewear group with over a century of expertise. He brings a unique perspective from the frontlines of personalized service, where tradition meets modern technology.

Damita Pressl – Presenter of this Masterclass
Damita Pressl, an award-winning journalist for NZZ and skilled presenter based in Zurich, is renowned for her impactful journalism. Her diverse global experience, coupled with her dedication to unbiased reporting, has established her as a respected voice in media. Through her work, Damita remains at the forefront of critical conversations shaping the future.