25 Years Titan Minimal Art

While most people look at the stars, visionaries reach out to them. In 1999, the Titan Minimal Art became an overnight sensation that revolutionized the eyewear market. The lightest, most perfect fit was born from Austrian innovation. To commemorate 25 years of this icon, the next generation of the Titan Minimal Art is back with a dynamic, rimless look for visionaries who demand the best in precision-premium eyewear. Announcing the evolutionary Highlight Collection, taking the universe by the speed of light—once again, with no screws or hinges and just 0.07 ounces of Austrian genius. Crowned for the first time with an innovative lens finishing technique, a more delicate nose bridge, even more easily adjustable titanium temples and other galactically exciting details. These innovations create a fresh, exciting look, which can be designed to appear even younger and trendier with very modern highlight shapes.

The four cool shapes can be given a particularly unique style with tints and the innovative Partial Color Groove. Each shape is named after a constellation. Rose Andromeda is a futuristic butterfly, exuding feminine grace and confidence. Mint Phoenix is a feminine shape inspired by the oversized glamor of the 70s with low lens glazing, a true technical masterpiece. Blue Pegasus is the classic shape in the collection offering rectangular masculine geometry. Both genders shine in Grey Taurus, whose double bar glazing adds an extra boost of coolness to the new aviator.
The highlight shapes represent the bright future of titanium lightness. These are the first-ever lenses to get Partial Color Groove combined with tint. Glazing is done in-house through the 100% Silhouette service. Customers can choose personalized color combinations.

Serious progress has been made in technical refinements. The temple trim zone is easier to adjust. The nose bridge is more delicate and aesthetic—20% thinner and perfectly aligned from bridge to trim. The world’s most adaptable and flexible titanium eyewear fits snugly in a premium case that surrounds the eyewear like a protective energy shield on a spaceship. At Silhouette, this is science without fiction.

“The pioneer spirit never fades, it innovates. What the world loved about the Titan Minimal Art 25 years ago is still true for the next generation. We continue to reach new milestones and shape the future of the ultra-light premium eyewear,” says Michael Schmied, Silhouette Group CMO and company founders' grandson.

The new Titan Minimal Art collection offers additional modern and classic models for ladies and gents with the above-mentioned technical refinements. The color palette ranges from galaxy-inspired green, blue, and violet to timeless tones such as gold, rose gold, and silver.

A fashion icon like no other, Silhouette connects the wearer to realms beyond the imagination. This is the enduring power of the Titan Minimal Art. Designed for greatness, engineered for lightness.