"Clear Sky" breaks new ground in sustainable eyewear promoted by global sustainability advocate, Arizona Muse

Known for appearing in major fashion magazines and her dedication to sustainability, Arizona Muse is the new brand ambassador for the Clear Sky collection - the first-ever eyewear using a new “bio-circular” material designed by Silhouette.

As a Global Advocate for Sustainability, Arizona is on a mission to spotlight the climate crisis and push governments, brands, and individuals to put sustainability at the forefront of their actions and decisions.

The campaign video captures Arizona in a tranquil, oceanfront scene, exuding an effortless, raw energy that blurs the line between humanity and nature. With the powerful message, "The World We Want to See," the collection challenges viewers to rethink their connection to the planet and embrace a future where balance with the environment isn’t just desired - it’s essential.

“This is a big step forward for the optical and fashion industries”, says Arizona. “I’m thrilled to collaborate with Silhouette, a company committed to fossil fuel reduction and crafting with materials that are better for our planet. The Clear Sky collection is everything I’m looking for in eyewear and fashion.”

The time has come to move away from fossil fuels in eyewear design. With the new bio-polymer SPX Green+, Silhouette has successfully combined advanced technology with sustainability to turn organic waste from industries like agriculture, forestry, and aquaculture into high-performance frames of maximal elegance, comfort and durability.

The new bio-circular material reduces carbon emissions by 50 % compared to the production process of traditional raw-material made from the fossil fuel.

Because ecological is logical, the 8 shapes in the Clear Sky collection draw inspiration from natural diversity with translucent colors you would see in a desert oasis.

Each piece is a celebration of nature’s beauty and a unique expression of cutting-edge style — from oversized feminine frames and vintage-inspired pantos to sleek, edgy cat-eyes and timeless rectangular shapes.